2026 AO Summer Camp
Jimmy Choo Academy | London Fashion Academy - Hong Kong Fashion Summer Camp (Day camp)
Jimmy Choo Academy | London Fashion Academy - Hong Kong Fashion Summer Camp (Day camp)
The programme is a prestigious fashion education experience designed for the next generation of creative leaders. Set within an international academic environment, the programme offers students insight into how the world’s most iconic luxury fashion brands are conceived, built, and sustained on the global stage.
Address
Address
AISL Harrow Hong Kong, 38 Tsing Ying Road, Siu Lam, Tuen Mun, New Territories, Hong Kong
Fees include
Fees include
For day camps, the fee includes study materials, providing the necessary resources for each student's daily activities and learning experiences.
Please be aware that transportation to and from the camp, flight tickets, visa fees, and personal travel insurance are not included in the camp fees and should be arranged separately by the participants.
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Programme Highlights
- An Insider’s View of Luxury Fashion: Students gain rare, first-hand exposure to the inner workings of the global luxury fashion industry, learning how heritage, craftsmanship, storytelling, and strategy combine to create enduring international brands.
- Learn from the Industry’s Best: The teaching team includes seasoned fashion professionals with experience at globally renowned brands such as Celine, Gieves & Hawkes, and Eley Kishimoto. With small, selective class sizes, the programme offers personalised mentorship, direct feedback, and meaningful engagement with industry experts.
- Fashion as a Luxury Business: Beyond creativity, students explore the commercial intelligence behind fashion—understanding branding, entrepreneurship, marketing strategy, and how creative vision is transformed into sustainable luxury businesses.
- Design, Creativity & Innovation Excellence: Participants are guided through the full fashion design process, from research and concept development to innovation and product creation, cultivating originality, critical thinking, and creative confidence.
- Personal Brand, Presence & Future Pathways: Students refine their professional presence, communication skills, and self-awareness, while exploring academic routes and career opportunities within fashion and adjacent creative industries.
- Industry-Level Fashion Brand Pitch: Students participate in a highlevel fashion brand pitching experience, presenting their ideas to industry experts and receiving professional feedback—mirroring real-world luxury business environments.
- Jimmy Choo Academy Course Certificate: All graduates receive a Jimmy Choo Academy Course Certificate signed by Professor Jimmy Choo OBE, formally recognising their achievement and participation in this exclusive programme.
Learning Outcomes
By the end of the programme, participants will be able to:
- Develop a sophisticated understanding of how luxury fashion brands are built and positioned globally
- Experience fashion as both a creative art form and a strategic business discipline
- Apply design thinking, branding, and entrepreneurial principles within a luxury context
- Build confidence in professional communication, presentation, and industry-level pitching
- Gain clarity on future academic and career pathways within fashion and creative industries
- Strengthen independence, cultural awareness, and global perspective through immersive learning
About JCA | London Fashion Academy
JCA | London Fashion Academy is an internationally recognised fashion education institution dedicated to nurturing the next generation of creative leaders. With a strong emphasis on excellence, innovation, and industry relevance, JCA delivers programmes that seamlessly integrate fashion design, business strategy, and entrepreneurship.
Built on close ties with the global fashion industry, JCA’s educational philosophy goes beyond traditional classroom learning. Through expert-led teaching, small class sizes, and real-world exposure, JCA equips students with the creative confidence, commercial awareness, and professional mindset required to succeed in the competitive international fashion landscape. Its programmes are designed to inspire ambition, cultivate individuality, and prepare students for meaningful future pathways in fashion and creative industries.
About Jimmy Choo
Professor Jimmy Choo OBE is one of the world’s most celebrated luxury fashion designers and entrepreneurs. Renowned for his exceptional craftsmanship and visionary design, he rose to international prominence with the creation of the iconic Jimmy Choo luxury footwear brand, worn by global celebrities, royalty, and style leaders.
Beyond design, Jimmy Choo is widely respected for his entrepreneurial insight and commitment to education. His journey—from a passion for shoemaking to building a globally recognised luxury brand—embodies creativity, resilience, and business excellence. As an educator and mentor, he is dedicated to inspiring young talent, sharing real-world industry wisdom, and shaping the future of fashion through knowledge, discipline, and innovation.
Camp Details
Dates: 29 June–3 July, 6-10 July; 13-17 July 2026
Location: AISL Harrow Hong Kong
Age Group: 13-15; 16-18 years
Camp Type: 5-day Day Camp
Language: English
Terms and Conditions
We have a number of policies in place to assure the quality of our programmes, their administration and the safety of the children and staff who take part in them. Please take a moment to review our policies and guidelines.
Please also read through our Personal Information Collection Statement to understand how we may carefully use your personal data.